Wrong primary category
The single biggest lever on the profile, and usually set to whatever sounded right on signup day rather than what people search.
Services / Service 01
Google Business Profile, run properly.
The profile decides the map pack. Categories, services, photos, reviews and activity — all of it is a ranking signal, and most profiles are set up once and never touched again.
Get a Free AuditWhy most profiles stop ranking
Dead profile
No posts, no new photos, no new reviews for months. Google reads that as a business that may not be operating.
Thin service list
Services and service areas left empty, so the profile never matches the long-tail searches it could win.
Reviews that stalled
Eleven reviews from two years ago while the competitor above you adds four a month.
What I do on the profile
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01
Audit and category mapping
I check your categories against the businesses already ranking in your city, and against what people type. Primary gets picked deliberately; secondaries fill the gaps.
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02
Full profile build-out
Services written with descriptions, service areas set, hours, attributes, products where they apply, and the business description rewritten to read like a business rather than a keyword list.
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03
Photos and posts
Geo-relevant photos added on a schedule, and posts that give the profile something new every week instead of a burst and then silence.
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04
Review system
A request flow your staff can run without thinking — who asks, when, and the exact message. Plus reply templates for good and bad reviews.
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05
Q&A seeding
The questions customers ask on the phone, answered on the profile before a competitor answers them for you.
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06
Suspension rescue
If the profile is suspended or duplicated, reinstatement and clean-up comes first — nothing else matters while it is off the map.
How progress is measured
A grid of your service area showing where the profile ranks for your main searches from different points on the map — not a single ranking number from your own office, which always looks better than reality. Calls and direction requests come from the profile insights.
Questions about this service
Do I have to give you my Google account?
No. You add me as a manager on the profile. You keep ownership and can remove access at any time.
Can you fix a suspended profile?
Usually. It depends on why it was suspended. I look at it first and tell you honestly whether reinstatement is likely before you pay anything.
How fast does the map ranking move?
Category and service fixes can show within two to four weeks. Review-driven gains build over months.